Including artist bios on your gallery’s website is an excellent way to engage readers and collectors, and to help you frame your gallery’s artistic focus and position the artists you represent. A good artist bio will inspire collectors to want to find out more about the artists and their work and lead them to keep browsing the artist’s works on your website. See the artist bios as your artists’ business cards – you want them to stand out, to provide all the essential information, and to convince collectors to become interested and, eventually, to reach out and buy works. Read on to discover how to write a stellar artist bio thanks to our 10 tips.
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